so attracted and drawn this.
the CLASSIC tor to i s e by AÃRK
AÃRK Collective founded in Melbourne, Australia, has the desire to create. they are driven to make ideas come to life.
*t i m e less carat*
good design, long lasting and connected with like-minded individuals
approach of designing time is neither rushed nor forced. it is considered, nurtured and organic. designed with originality and sincerity. aiming for perfect harmony between design, functionality and aesthetics, every detail is meticulously scope and constantly refined.
(iconic graphite by AÃRK)
The Iconic is a statement. Influenced by industrial and avionic instruments, it is raw, tough and precise. With solid form and proportions, it’s a utilitarian piece built for durability and aesthetic beauty; its endurance and strength are paramount.
At the core of the Iconic lies a 1:10 chronograph Japanese Quartz movement. Its dial is designed for both function and symmetry, with acid-etched details and a rotating bezel that can keep track of elapsed time. A 3mm Italian calfskin leather band complements the durability of the case, and softens with each wear for every day comfort. The 316L Aircraft-grade stainless steel has been PVD ion plated, which, combined with the 42mm diameter construction, ensures the Iconic will remain strong and intact.
The art of minimalist design is the backbone of the Classic. It’s easy, refined and plays around with colour to offer each wearer a character that best represents them. Perfectly balanced in design and function, this watch is a true representation of AÃRK.
simple. honest. heartfelt.
this is why we love AÃRK Collective – they create what they feel and do it because they love it. a true reflection of their belief and passion.
the essential structure of each watch is inspired by the appreciation of geometry, graphic elements and minimalist design. a balance of each factor with the unique function of each movement that forms the individual characteristics of their timepieces.
“who we are, what we love and everything we believe in”
All AÃRK watches are made to be loved and to last.
uh huh, we share it with you, now it’s your turn to find out.
x
Come join us at our Official Opening of hook&union store at Orchard Central on the 14th June 2013, this coming friday!
AÃRK will be launched during the Official Opening, and only available at Orchard Central (hook & union) store.
mark your calendar, we’ll see you there! :]